The luxury watch market in 2025 is thriving, reflecting both evolving design trends and a resurgence of appreciation for mechanical craftsmanship. In an age dominated by digital technology, mechanical timepieces have carved a unique niche — representing artistry, engineering, legacy, and, increasingly, sound investment.
From timeless icons to innovative new releases, luxury watch brands continue to push boundaries while preserving the heritage that makes their creations so revered. Whether you're a seasoned collector, an investor, or simply an enthusiast looking to make a considered purchase, 2025 offers outstanding options.
Below, we highlight the top 5 luxury watches to consider buying in 2025, each selected for its craftsmanship, collectibility, aesthetic appeal, and value retention.
1. Rolex Land-Dweller 40
Rolex's latest addition to its professional range, the Land-Dweller 40, builds on the DNA of both the Explorer and the Sea-Dweller. This model, introduced in early 2025, is a refined fusion of adventure and elegance.
Key Features:
What makes this model stand out is its blend of durability and polish. Unlike some larger tool watches, the Land-Dweller 40 wears comfortably on most wrists, making it suitable for everyday wear — whether you're navigating city streets or mountain trails.
Why Buy in 2025:
2. MB&F Legacy Machine SP One
In celebration of its 20th anniversary, avant-garde brand MB&F has released the SP One, their first true dress watch — a dramatic yet minimalist piece that still retains the brand's signature kinetic art philosophy.
Key Features:
This timepiece represents MB&F's move toward classicism without abandoning creativity. It’s sleek, slim, and brilliantly finished — a work of art designed to be worn.
Why Buy in 2025:
3. Vacheron Constantin Overseas Grand Complication Openface
Already known for its exceptional craftsmanship, Vacheron Constantin raised the bar in 2025 with the release of the Overseas Grand Complication Openface — an ultra-complicated sports watch that offers more than just beauty.
Key Features:
This piece is a tour de force — bridging the gap between sporty versatility and haute horlogerie. The openface design gives an unobstructed view of the intricacies within.
Why Buy in 2025:
4. Zenith Chronomaster Original Triple Calendar Lapis Lazuli
Zenith’s beloved Chronomaster Original gets a highly artistic twist in 2025, with a new dial made from natural lapis lazuli, a deep blue stone historically prized by royalty and artists alike.
Key Features:
This watch marries mechanical sophistication with natural beauty. The triple calendar complication, paired with a striking mineral dial, creates a powerful yet elegant statement.
Why Buy in 2025:
5. Bvlgari Octo Finissimo Skeleton 8 Days (Gübelin Edition)
Bvlgari has carved a niche with its Octo Finissimo series, and the 2025 release of the Skeleton 8 Days, in partnership with Gübelin, is a masterpiece of both engineering and design minimalism.
Key Features:
The Octo Finissimo Skeleton 8 Days is not just a watch — it's a testament to modern architecture, haute horlogerie, and the art of less-is-more.
Why Buy in 2025:
How to Choose the Right Watch in 2025
Buying a luxury watch today is not simply about style — it’s about purpose, preservation, and personal taste. Here are a few considerations to help guide your choice:
1. Consider Your Lifestyle
2. Think Long-Term
3. Prioritise Authenticity and Maintenance
4. Aim for Versatility
Conclusion: A Strong Year for Collectors and Enthusiasts
2025 presents an extraordinary selection of luxury watches that balance timeless design with modern innovation. From Rolex’s classic updates to Bvlgari’s skeletonised marvel, these five watches represent the forefront of fine watchmaking.
Each timepiece offers unique value — whether through limited production, mechanical ingenuity, or design artistry — and is backed by brands with decades (or centuries) of horological history.
At Steven Hale Watch Restoration, we believe every luxury watch deserves care, accuracy, and the right hands to preserve its legacy. Whether you’re purchasing your first high-end watch or expanding an established collection, we’re here to help you make informed, lasting decisions.