The luxury watch market in 2025 is thriving, reflecting both evolving design trends and a resurgence of appreciation for mechanical craftsmanship. In an age dominated by digital technology, mechanical timepieces have carved a unique niche — representing artistry, engineering, legacy, and, increasingly, sound investment.

From timeless icons to innovative new releases, luxury watch brands continue to push boundaries while preserving the heritage that makes their creations so revered. Whether you're a seasoned collector, an investor, or simply an enthusiast looking to make a considered purchase, 2025 offers outstanding options.

Below, we highlight the top 5 luxury watches to consider buying in 2025, each selected for its craftsmanship, collectibility, aesthetic appeal, and value retention.

1. Rolex Land-Dweller 40

Rolex's latest addition to its professional range, the Land-Dweller 40, builds on the DNA of both the Explorer and the Sea-Dweller. This model, introduced in early 2025, is a refined fusion of adventure and elegance.

Key Features:

• Case: 40mm Oystersteel

• Movement: Calibre 3235 with 70-hour power reserve

• Water Resistance: 1,000ft (300m)

• Notable Technology: Dynapulse escapement with improved shock resistance

What makes this model stand out is its blend of durability and polish. Unlike some larger tool watches, the Land-Dweller 40 wears comfortably on most wrists, making it suitable for everyday wear — whether you're navigating city streets or mountain trails.

Why Buy in 2025:

• First in a new line, making early examples highly collectible

• Refined enough for formal wear but robust for sport

• Strong Rolex resale market; values often increase with scarcity

2. MB&F Legacy Machine SP One

In celebration of its 20th anniversary, avant-garde brand MB&F has released the SP One, their first true dress watch — a dramatic yet minimalist piece that still retains the brand's signature kinetic art philosophy.

Key Features:

• Case: 38mm platinum or rose gold

• Movement: Manual wind with 72-hour power reserve

• Design: Floating “suspended” dial with exposed balance wheel

• Edition: Limited to 150 pieces worldwide

This timepiece represents MB&F's move toward classicism without abandoning creativity. It’s sleek, slim, and brilliantly finished — a work of art designed to be worn.

Why Buy in 2025:

• First-ever dress watch from MB&F, sure to be a future classic

• Limited availability and strong collector demand

• Distinctive yet wearable; a future grail for modern horology enthusiasts

3. Vacheron Constantin Overseas Grand Complication Openface

Already known for its exceptional craftsmanship, Vacheron Constantin raised the bar in 2025 with the release of the Overseas Grand Complication Openface — an ultra-complicated sports watch that offers more than just beauty.

Key Features:

• Complications: Perpetual calendar, minute repeater, and tourbillon

• Case: 42.5mm titanium or white gold

• Dial: Skeletonised with sapphire bridges

• Bracelet: Interchangeable rubber, leather, and integrated metal

This piece is a tour de force — bridging the gap between sporty versatility and haute horlogerie. The openface design gives an unobstructed view of the intricacies within.

Why Buy in 2025:

• Combines three Grand Complications — rare in sports watch format

• Limited annual production means exclusivity

• Destined for long-term value appreciation due to complexity and rarity

4. Zenith Chronomaster Original Triple Calendar Lapis Lazuli

Zenith’s beloved Chronomaster Original gets a highly artistic twist in 2025, with a new dial made from natural lapis lazuli, a deep blue stone historically prized by royalty and artists alike.

Key Features:

• Case: 38mm stainless steel

• Movement: El Primero Cal. 3610 (5Hz chronograph + triple calendar)

• Dial: Genuine lapis lazuli with gold indices

• Functions: Day, date, month, chronograph

This watch marries mechanical sophistication with natural beauty. The triple calendar complication, paired with a striking mineral dial, creates a powerful yet elegant statement.

Why Buy in 2025:

• Uncommon to see lapis lazuli on a sports chronograph

• El Primero movement is a collector’s favourite

• Exceptional value compared to other high-end chronographs with similar complications

5. Bvlgari Octo Finissimo Skeleton 8 Days (Gübelin Edition)

Bvlgari has carved a niche with its Octo Finissimo series, and the 2025 release of the Skeleton 8 Days, in partnership with Gübelin, is a masterpiece of both engineering and design minimalism.

Key Features:

• Case: Ultra-thin titanium, 40mm

• Movement: In-house BVL 199 SK — manually wound with 8-day power reserve

• Dial: Fully skeletonised with power reserve indicator

• Special Edition: Features Gübelin’s gemstone “DNA” sapphire embedded in crown

The Octo Finissimo Skeleton 8 Days is not just a watch — it's a testament to modern architecture, haute horlogerie, and the art of less-is-more.

Why Buy in 2025:

• Ultra-thin movement with long power reserve is a technical marvel

• Collectors value Bvlgari’s design breakthroughs and limited editions

• Skeleton layout showcases movement intricacy — ideal for enthusiasts

How to Choose the Right Watch in 2025

Buying a luxury watch today is not simply about style — it’s about purpose, preservation, and personal taste. Here are a few considerations to help guide your choice:

1. Consider Your Lifestyle

• Do you need water resistance and robustness? Opt for Rolex or Zenith.

• Do you attend formal events? Look at MB&F or Bvlgari’s refined models.

2. Think Long-Term

• Are you investing? Choose limited editions or new models with historic potential.

• Look for watches with documented service history, especially vintage ones.

3. Prioritise Authenticity and Maintenance

• Always buy from reputable dealers or direct from the brand.

• Ensure the watch can be serviced — SHWR strongly recommends choosing watches with good parts availability and authorised servicing networks.

4. Aim for Versatility

• Interchangeable bracelets (like on the Vacheron Overseas) extend a watch’s wearability across different settings.

• A well-sized case (36–41mm) ensures comfort and broader resale appeal.

Conclusion: A Strong Year for Collectors and Enthusiasts

2025 presents an extraordinary selection of luxury watches that balance timeless design with modern innovation. From Rolex’s classic updates to Bvlgari’s skeletonised marvel, these five watches represent the forefront of fine watchmaking.

Each timepiece offers unique value — whether through limited production, mechanical ingenuity, or design artistry — and is backed by brands with decades (or centuries) of horological history.

At Steven Hale Watch Restoration, we believe every luxury watch deserves care, accuracy, and the right hands to preserve its legacy. Whether you’re purchasing your first high-end watch or expanding an established collection, we’re here to help you make informed, lasting decisions.