The world of horology is both rich in history and vibrant with innovation. As interest in fine timepieces continues to grow, events that bring together collectors, dealers, brands, and watch lovers play a vital role in nurturing the culture and community surrounding watches. In the UK, The London Watch Fair is one such event — and arguably one of the most important.

Whether you’re a seasoned collector hunting for rare references, a new enthusiast dipping your toes into the world of vintage watches, or a dealer building your network, the London Watch Fair 2025 promises an unrivalled experience.

What Is the London Watch Fair?

The London Watch Fair is the UK’s largest pre-owned watch event. Held multiple times a year at the Sheraton Skyline Hotel London Heathrow, it provides a secure, professional space for buying, selling, trading, and learning about watches. The fair brings together more than 70 professional dealers from across the UK, Europe, and the USA, along with private collectors and passionate enthusiasts.

Event Dates for 2025

• Sunday 29 June 2025

• Sunday 12 October 2025

Each event runs from 7:30 AM to 2:00 PM, with early access granted to VIP ticket holders.

A Brief History of the London Watch Fair

Founded to provide a central marketplace for the UK’s growing community of collectors and dealers, the London Watch Fair has quickly evolved into a key calendar event. From modest beginnings, the fair now welcomes thousands of attendees annually and has become a barometer for trends in the British and European watch markets.

Unlike traditional retail shows, the London Watch Fair focuses on pre-owned and vintage timepieces — allowing guests to explore an extraordinary variety of models that span generations of watchmaking.

What You’ll Find at the Fair

1. Unmatched Variety of Timepieces

From Rolex Submariners and Daytonas to Omega Speedmasters, Patek Philippe Calatravas, Cartier Tanks, and obscure vintage divers, the selection on offer is extraordinary. The fair often features:

• Rare and collectible vintage watches

• Modern luxury sports models

• Dress watches and pocket watches

• Independent brand pieces and limited editions

With over 5,000 watches typically displayed across dozens of stands, the event is a treasure trove for collectors at every level.

2. Networking with Experts

The fair offers the rare opportunity to speak directly with some of the most knowledgeable figures in the watch world. Dealers are happy to share insight into:

• Market trends and pricing

• Brand histories

• How to spot fakes or altered components

• Sourcing hard-to-find models

This is also an excellent setting to forge relationships with dealers who may later help you build or refine your collection.

Ticket Options and What They Include

General Admission (£20)

• Entry from 9:00 AM – 2:00 PM

• Full access to all dealer stands and exhibitions

VIP Admission (£50)

• Early entry at 7:30 AM – get the first look at rare pieces

• Access to the VIP lounge, offering:

• Unlimited tea, coffee, pastries, and refreshments

• Comfortable seating area for private conversations

• Free on-site parking

• Priority support and assistance at the event

Note: Tickets must be purchased in advance, and photo ID is required for entry. This policy ensures a secure environment for all attendees and exhibitors.

Venue: Sheraton Skyline Hotel, London Heathrow

• Address: Bath Road, Harlington, UB3 5BP

• Transport Links: Excellent access via car, train, Heathrow Express, and local buses

• Parking: Free for VIPs; limited spaces available on a first-come, first-served basis

The venue offers spacious exhibition areas, secure transaction zones, and ample lounge space — creating a comfortable, high-end setting appropriate for luxury watch sales.

Why Attend the London Watch Fair?

1. Trusted, Reputable Dealers

All exhibitors are vetted to ensure the authenticity of their inventory and the professionalism of their service. Many dealers are members of the National Association of Watch and Clock Collectors (NAWCC) or similar organisations.

2. A Collector's Playground

The fair often includes watches that are not listed online and might only be available through private sales or in-person events like this. That includes:

• Vintage tool watches with military provenance

• Rare dial variants

• Discontinued models from top-tier brands

• Serviced vintage watches with original boxes and papers

3. Access to Expert Services

Many vendors at the fair also offer:

• Valuation services

• Watch authentication

• Strap replacements and accessories

• Advice on insurance and long-term care

In some instances, brands and authorised repairers may attend to offer on-the-spot advice or guidance on servicing.

Top Tips for First-Time Visitors

• Do Your Homework: Know the market value of any models you’re considering. Tools like Chrono24 and WatchCharts can help with ballpark figures.

• Bring Cash or Be Prepared for Transfers: Some dealers may offer better deals for direct payments rather than card sales.

• Ask About Provenance: A good dealer will be transparent about the watch’s history and service background.

• Inspect Carefully: Check for over-polishing, dial replacements, and case integrity.

• Ask for Documentation: Original papers, boxes, and service records enhance value and desirability.

• Take Your Time: There’s no need to rush a decision. Many dealers will allow you to reserve a piece briefly or return later.

Market Trends You Might See in 2025

At the 2025 editions of the London Watch Fair, keep an eye out for key trends, such as:

• The rise of neo-vintage: Watches from the 1990s and early 2000s are gaining traction, including models from TAG Heuer, Breitling, and Tudor.

• Increased demand for integrated bracelet designs: Think Audemars Piguet Royal Oak, Patek Nautilus, and early Girard-Perregaux Laureatos.

• Surging interest in small independent brands: Collectors are hunting down watches from F.P. Journe, H. Moser, and early Roger Dubuis pieces.

• A growing focus on condition and originality: Especially with vintage Rolex, where a correct dial and hands can mean the difference between a £5,000 and £20,000 valuation.

Testimonials from Past Attendees

“The fair is absolutely brilliant — every visit reveals something new. I've bought two vintage Omegas and had a great experience both times.”
– James, Collector from London

“It’s not just the watches — it’s the people. The dealers are knowledgeable, the venue is great, and the atmosphere is genuinely welcoming.”
– Ella, First-time visitor

“I picked up a Rolex GMT with box and papers for under market value. The dealer even walked me through the service history.”
– Kunal, Enthusiast from Birmingham

Final Thoughts: More Than Just a Marketplace

The London Watch Fair is not only a marketplace — it’s a gathering of minds, stories, and shared passion. It's a chance to handle rare pieces, ask questions, meet industry professionals, and perhaps walk away with your next prized timepiece.

Whether you're buying, selling, browsing, or simply learning, attending the London Watch Fair in 2025 is a rewarding and inspiring experience.

For the latest news, ticket bookings, and exhibitor information, visit:
👉 www.thelondonwatchfair.com