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All you need to know about Steven Hale and the world of watches

How to Care for Your Rolex

Rolex watches are built to last a lifetime, but everything lasts longer when given a little care and attention. As a car needs servicing car regularly, so you should give the same consideration to your watch. In the meanwhile, to help keep your Rolex in showroom condition, here are our top tips;

  • Wipe with a soft microfibre cloth to remove everyday signs of wear.
  • Occasionally wash your watch in warm soapy water (providing you have had a recent waterproof check) and use a very soft brush to loosen dirt.
  • Always make sure the crown is fully in place to maintain a waterproof seal before you immerse in any water, including the shower.
  • After you’ve been to a beach, rinse your Rolex watch in warm water (or the shower) to remove any residues of salt and sand.
  • If your watch is older or has not been recently serviced, we advise against any form of immersion, in case your waterproof seal has been compromised.

Rolex watches, with the exception of the Cellini range, do not require manual winding. Your natural body movements provide all the energy that’s needed to keep the Perpetual motor inside your watch moving.

  • If your Rolex watch suddenly stops for no reason, the last thing you should do is wind it. This could cause additional damage. First, work out why it might have stopped. Have you been wearing it regularly or has it been left in a drawer? A Rolex should hold its charge for up to two days when not being worn.
  • If it hasn’t been worn for a while, you will need to wind it manually to get it started. Unscrew the crown completely, then gently pull it out to the second notch. This will enable you to reset the time. Push the crown back in to the first notch, then turn it clockwise to wind. Around 25 turns will be needed.
  • Once completed, always make sure that the crown is fully screwed down. This will maintain a waterproof and dustproof seal.
  • If your watch starts acting erratically, losing or gaining time, then this is a sign of distress. To prevent further damage, pull out the crown to stop your watch. Manual winding could cause further damage.
  • If you can hear a rattle, then this is the worst case as something has broken and could further damage delicate and finely calibrated parts. Again, stop your watch immediately and seek professional help.

As a fully accredited Rolex Service Centre, we will keep your treasured timepiece in top condition. Our skilled watchmakers will service and, where necessary, repair your Rolex watch. And we use the very best laser polishing technology to bring your watch back to showroom condition, for that extra special shine.

If you would like your watch valued for insurance or for sale, our experts will be delighted to help. We can also advise on essential servicing and repairs to keep your watch in top working order.

Contact us now on 0207 495 3439 or email us at


What our customers had to say

"My great grand-father's Breguet was given to me by my father for my 21st birthday. 30 years later, post restoration by SHWR, it is in far better shape than I have ever seen it. SHWR's craftsmanship is immaculate. The firm is polite, professional and honest. Outstanding - I cannot recall another occasion when I have been so favourably impressed."


What our customers had to say

"I have just had my 1934 Rolex Oyster repaired. From start to finish I had full confidence in every one I had contact with at Steven Hale. They have been very efficient in identifying the problems at the initial examination and dealing with them as promised. There were no nasty surprises and unexpected complications along the way. Because of the age of my watch, spares are not available, and new parts have had to be made - all very expertly done. They even polished the gold case and my 86yr old watch now looks as good as new. You can certainly trust these people with your precious timepieces."


What our customers had to say

"Fantastic job repairing a family heirloom pocket watch which will now return home to Namibia.
The service was superb with detailed repair and service quote. Communication throughout was equally great leaving you with the confidence that you watch is in the best possible hands."


What our customers had to say

"I had bought a 1970s Pepsi GMT at auction and it needed some work. The lume on the hands was breaking up. Rolex UK wanted some hilarious price and threatened to replace the hands with new ones if their work failed - all at my expense of course. Steven Hale and co managed to repair the hands and maintain the original patina of the 40 plus year old watch which was of course crucial! Highly recommended."


What our customers had to say

"These are watch lovers and it shows. Their meticulous craftsmanship and expertise make them unique in London and I suspect that only in Switzerland may their equivalents be found. The experience of Steven Hale Watch Restoration begins with the talented and charming individuals who are client facing in South Molton Street and who instil a confidence that is consequently fully fulfilled. This firm represents unequalled talent in its field as well as exceptional client service. I have seldom recommended anyone with greater conviction."